Segmenting Your Email List

Email Marketing is all about:

) Getting the right message.
) To the right person.
) At the right time.

It is about RELEVANCE.

Segmenting is about getting the right message to the right person without irritating people by sending them messages which are not relevant to them. If you send too many messages to people on your email list that are not relevant to them, they will tune you out, or worse yet “Unsubcribe”. Think of the story of “The Boy Who Cried Wolf”.

Instead of just one large single list of recipients that you send every message to, you take the time and make the effort to learn more about each of your recipients. You segment your list into smaller “Interest Groups”. Then you tailor your messages to only go to those that are most likely to find the message relevant to them.

The more information you know about the individual recipients of your email list, the better you can segment your list. The more you can learn about their likes and dislikes, the better you can target them with only messages that they feel are relevant, and of interest to them. Beyond learning their likes and dislikes, it is often also helpful to learn about special dates and events in their life like Birthdays & Anniversaries.

Transactional based segmentation also can be highly effective, but requires a lot of attention and thought when setting up. This often involves automatic emails in response to a specific action by the recipient. Re: Date of last visit, purchase, contact, when they joined, Etc.

Remember, even though your purpose of sending the email is to get them to perform some action that benefits you, you have to design that message so that they feel the information or offer you present to them benefits THEM. They usually could care less what benefits you, they care what benefits THEM. It is always about ME. “What is in it for ME?”

Segmenting helps you do that, while not fatiguing your recipients with messages that they are not interested in. Your message should always answer their question, “What is in it for ME?”

Partners In Profit helps you use the Web to promote yourself.

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Google Chrome Alert!

Beware Google Chrome scam that could inject malware into your computer.

http://www.foxnews.com/tech/2017/02/22/beware-google-chrome-scam-that-could-inject-malware-into-your-computer.html

Partners In Profit helps you install, upgrade & protect your PCs.

(716) 759-4429 & (772) 675-3149

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Is Your Yahoo Mail Safe?

Yet another major security problem with Yahoo mail. How much is too much?

https://www.cnet.com/news/yahoo-tells-more-users-they-were-hit-with-cookie-attack/

Learn more about protecting yourself:

http://www.helpmeus.com/computersecurity.htm

Partners In Profit helps you install & protect your PCs.

(716) 759-4429 & (772) 675-3149

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How to Remove Ransomware

How to Remove Ransomware.

This is an excellent blog about what to do if you get infected with ransomware. You should read it BEFORE you are infected so you know what to do if it happens.

http://blog.emsisoft.com/2017/02/16/how-to-remove-ransomware-the-right-way-a-step-by-step-guide

Learn more about protecting yourself:

http://www.helpmeus.com/computersecurity.htm

Partners In Profit helps you install & protect your PCs.

(716) 759-4429 & (772) 675-3149

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Free Smartphone Privacy

If you would like full privacy when using your smartphone, take the time to download Signal for your I-phone or your Android phone. It is free, and it is the most secure way to make sure your conversations are private. Whether the snoopers are individuals, businesses, your Internet provider, your phone provider, or even governments.

After you install the software, your texts and voice conversations are fully encrypted between everyone else who also installs this software on their smartphones. There is an easy invite button to allow your contacts to add Signal to their I-phone or Android phone.

After installation your text messages and voice calls are secure from outsiders. Voice calls and texts between Signal users do not use up text or voice minutes. Only data is used. And if your phone is set up to use an existing home or public Wi-fi network, no network minutes are used at all.

Texting and voice with users who have not yet installed Signal are done the same way as before you installed Signal, except you use the improved interface that Signal provides.

Signal can be downloaded free through either the Google or Apple App Stores.

Partners In Profit helps you install, upgrade & protect your PCs.

(716) 759-4429 & (772) 675-3149

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Email, How Often Is Too Often?

One of questions that comes up the most when I talk to clients about Email Marketing campaigns is “How often is too often?”.

There is no fixed answer, although the general consensus of many studies is often more than 4 times a month.

It depends on many different variables. Your business or organization, your recipients, and your message.

The most important of these variables is RELEVANCE.

1.) Do your recipients perceive the messages you send them as being of value to THEM?

If they perceive that they have value to them, they appreciate them. Otherwise, they view them as bothersome SPAM.

2.) Do your recipients perceive your message as being sent specifically to them to meet THEIR needs, or just being a general offer to them as one of the many?

This is the issue of personalization, and it is not just about including their name in the message. It is the important concept of SEGMENTATION, and it requires you to take the time and make the effort to find out enough information to know exactly what your recipient’s needs, wants and desires are. As well as what their dislikes are.

You need to have two way communication with them. You need to ask them what they want, and then give them what they want. As closely as you can do so as individuals, not as just a part of some huge faceless group.

3.) Is it being delivered at the right time?

Timing Is Everything. The right message delivered at the wrong time is not perceived as Relevant, it is considered as time wasting SPAM.

Future posts will delve deeper into the how to make sure your message is relevant, and how to segment your recipient lists to increase their relevance to your recipients.

Partners In Profit helps you use the Web to promote yourself.

(716) 759-4429 & (772) 675-3149

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