Email Marketing is about:
- ) Getting the right message.
- ) To the right person.
- ) At the right time.
Timing is everything in Email Marketing.
You may have the right message for the right person, but it has to be delivered at the right time to be relevant and effective.
Surveys show that in general the best time to deliver a message is on a Tuesday, Wednesday or Thursday. The weekends are usually not good. On Mondays people are starting out the week very busy with work tasks to perform, and on Friday people are already distracted thinking about starting the weekend. If you are promoting a weekend event that people often attend on impulse, that is an obvious Friday exception. It depends on what you are offering, and who you are offering it to.
Most Calendar Events like holidays, birthdays and anniversaries are events people plan ahead for. Major vacations are usually planned well ahead. So getting the message to them too late is always a concern. If you get the message to them too soon, they may delay long enough that they may forget about your email altogether.
You need to learn about your individual recipient, save that information in the email database, and determine the right time for the email to be sent.
There is a time and season for everything. A successful e-mailer chooses his time and season carefully.
Email Automation allows you to set up your campaign with the right information to send emails based on calendar events at the right time without having to monitor everyone’s individual information constantly. You automatically send the email to individuals according to your preset parameters.
Transactional Based Email campaigns interact with your email list based on when they last came into the salon, purchased something, etc. If you sell a product or service like oil changes or instance, you can send a notice based on the last time you performed that service for them. Membership renewals can be easily automated. Reminders to replace the batteries in their smoke detector. If you record visits or purchases, you can send emails to motivate them to visit again if it has been a while since their last visit.
Calendar Event, Fixed date or Transactional Based campaigns all can be automated to send the right message, to the right person, at the right time.
Partners In Profit helps you use the Web to promote yourself.
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